Consistency can be hard am I right?

I’m great at doing some things consistently… like eating Justin’s Peanut Butter Cups.

I eat two of those dark chocolate masterpieces a day. And as a tribute to my adulthood, I eat them before dinner.

I’m not so great at being consistent with working out, remembering to switch my laundry from the washer to the dryer, or taking the Vitamin D my doctor keeps telling me I need to take.

When building online businesses though, consistency is where the magic lies.

That means writing emails, blogs, and generally being prolific–offering up value for your ideal clients all over the place.

But if you aren’t clear on who you’re talking to or what you’re talking about being prolific can feel impossible.

Maybe you’ve felt like this…

You have a great idea you can’t wait to share but the second you sit down to write, all your thoughts vanish and you don’t know where to start so you stare at the screen and wait for inspiration. And then all of a sudden cleaning the toilet seems more appealing than trying to write. 🚽

Fortunately, there’s a trick (for writing, not for cleaning your toilet).

Pretend like you’re writing to a single person.

Preferably a friend or ideal client, someone you feel like you can be yourself with and who isn’t going to judge you when you tell them you eat peanut butter cups 7 days a week.

Of course you’re going to want to reach more than one person, but the best messages are focused messages and nothing helps with focus more than clearly writing to one specific person.

When you sit down to write, especially if you haven’t flexed the muscle in a while, it can feel overwhelming. But if you imagine you’re writing to your BFF or that dream client you met last week, it can feel fun and freeing instead of like a chore.

And once you know who you’re writing to it becomes much easier to whip up a focused outline.

So, sit down, open up a doc, and do these 4 things to get going (before your brain even goes to the cleaning toilets space).

(**Or because I love making your life easier, snag the template I made for you here. 😉)

  1. Pick one person you want to write to today and type their name at the top of the doc.
  2. Write down the topic you know they need to hear about or want to share with them.
  3. Write your intention for the email/post. Do you want to entertain her, educate her on something, inform her, or inspire her? A combination?
  4. Then write “feel”, “know”, “do” and ask yourself these three questions: What do you want her to feel after reading this? What do you want her to know? What do you want her to do? Type your answers in the doc.

✨Voila! Now you have yourself an outline and know what to focus on.

Here’s what that outline looked like when I sat down to write this email:

  • The topic: a simple way to avoid overwhelm when it comes to writing
  • I wanted you to feel entertained. It’s Friday after all.
  • I wanted you to know that you’re not alone if you find writing consistently to be challenging and give you a tip to get a dose of clarity and move into action
  • And I want you to do this: Feel more in control of your writing process so you can take a step towards being prolific.

Follow these 4 steps as consistently as I eat peanut butter cups and you’ll have created more raving fans in no time.

With so much love,

xx Alyssa

P.S. People’s grocery store habits fascinate me. What people eat says a lot about them. So, I’m curious, what kind of shopper are you? The weekly or daily type? Hit reply and let me know.

P.P.S. Don’t let overwhelm keep you from sharing your ideas. Your voice matters. Snag this template and get creating!